"When the advent of the automobile industry began to sound the doom of the carriage industry, Mr. Pritchard did not become discouraged in the slightest. The carriage business was gradually merged into a thriving automobile business and a third member, Leon C. Pritchard, became associated with the well known and popular firm of J. G. Pritchard & Sons.
Mr. Pritchard, because of his long association with the carriage industry, became an expert student of the wants of the public as to solid comfort in vehicular traveling, and also was convinced that folks demanded the best values for their money in addition to being assured of that comfort."

"James G. Pritchard: Ithaca's Enterprising Buick Dealer," Ithaca Journal, September 1, 1923, 6.