"Cayuga Motors, a recently organized $25,000 corporation, announced today the opening of its Ford agency Saturday at Green and Tioga Sts.
   Officers of the corporation are Robert E. Treman, president, Verna A. Fogg, vicepresident, Henry P. Smith, 3rd, secretary, and Wallace F. Irving, treasurer.
  The company's quarters in the Lang building have been completely remodeled along colonial lines to provide, according to factory representatives, 'one of the finest showrooms in the state.' Saturday's opening will be featured by demonstrations and the showing of films depicting the manufacture and assembly of auromobiles.
  Others who will be associated with Cayuga Hotors [Motors] are John W. Hines, one of the founders of the HCT Motor Company, who will direct a sales force of which Wilmot A. Churchill, Frank Turner, Frank Williams, Frederick S. Brown, Emmons L. Ogden is in charge of service...."

"Ford Agency to Open," Ithaca Journal, May 12, 1938, 5.