"The People's Market, formerly located at 114 N Cayuga Street, has been opened at 113 South Cayuga Street in the new building constructed on the site of the old Lyceum Theater. The building, a four-story brick structure, was built by Treman, King, & Company.... 
The new People's Market is modern and up--to-date. White enamel cases and coolers are equipped with the latest in refrigeration, guaranteeing fresh meats at all times.... 
The new store is equipped with the latest in air-conditioning devices which operate automatically and create a normal atmosphere at all times.
The upper three floors are to be occupied by the Associated Gas & Electric System.
The building is air-conditioned, the first in Ithaca to be so equipped throughout."

"New Market is Opened on Cayuga Street," Ithaca Journal, November 6, 1934, 5