“When Brad Edmondson looks out his window high above State Street, just west of The Commons, he doesn’t just see people scurrying around. 

He sees single-parent householders.

He sees people of Hispanic origin.

He sees people who spend more than 25 percent of their income on rent.

For the editor-in-chief of American Demographics, everyone fits into a niche. And discovering those niches is the way his publication makes its mark in the business world.

‘We’re seeking to uncover the story behind the numbers, not just the numbers themselves,’ Edmondson says in his second-floor office in the new Greenstate Building, 127 W. State St….

‘Census numbers remain the bedrock on which the whole industry and magazines are built,’ says Edmondson who graduated from Cornell University and edited The Ithaca Times before joining American Demographics.”

Kathy Hovis, “Magazine makes sense of the numbers,” Ithaca Journal, July 31, 1991, 7.